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Ongoing research on

AI, ENTREPRENEURSHIP & INNOVATION 

Danilo Messinese

Assistant Professor at IE Business School, Strategy Department
Research affiliate at ION Management Science Lab, Bocconi University

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Startups and firms are increasingly turning to data and artificial intelligence (AI) to guide strategic decisions, navigate uncertainty, and innovate in fast-evolving markets. The widespread adoption of predictive technologies—such as machine learning and generative AI for data analytics, idea generation, and product development—signals a broader shift in entrepreneurial decision-making and innovation processes. This transformation has sparked a growing literature in management and economics that examines not only how data and AI shape strategy, but also the need for more robust decision frameworks that extend beyond prediction.

Danilo’s research sits at this intersection, exploring how humans navigate uncertain and fast-changing environments, and how algorithms can support the creation of high-impact innovations and enable new entrepreneurial trajectories.


He is currently leading a series of research projects investigating how AI-generated anomalies and hallucinations can serve as catalysts for novel scientific theories and entrepreneurial ideas.

His research has been published in top-tier academic journals and has been featured in leading management publications including Harvard Business Review, among others.

He took his Ph.D. (cum laude) in Business Administration and Management at Bocconi University (Milan, Italy), after a master’s degree in Theoretical Physics and a specialization degree in Mathematical Finance (cum laude), both at the University of Bologna.

He worked for a few years at Bain & Company and Unicredit Group.

Research agenda: How (human) strategists can navigate uncertainty to create value

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RESEARCH

Startups, Artificial Intelligence and Theory based view

 

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SIMULATION GAME

A two year project to simulate the launch of a start-up while having (some) fun and learning.  2Mln+ scenarios and precise feedbacks.

Please send an email to play.

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Danilo Messinese ©, 2025

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